/* AEO Pulse — design system. Vanilla CSS, system fonts, no build step. */

:root {
  --ink: #122033;
  --ink-soft: #3d4f63;
  --ink-faint: #6b7a8c;
  --paper: #fbfaf7;
  --card: #ffffff;
  --line: #e4e2da;
  --teal: #0c7a68;
  --teal-dark: #085e50;
  --teal-wash: #ecf6f3;
  --amber: #b45309;
  --amber-wash: #fdf3e3;
  --red-wash: #fbeeec;
  --red: #b3402f;
  --radius: 10px;
  --shadow: 0 1px 2px rgba(18, 32, 51, 0.06), 0 8px 24px rgba(18, 32, 51, 0.07);
  --font: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica,
    Arial, sans-serif;
  --mono: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; }

a { color: var(--teal); }
a:hover { color: var(--teal-dark); }

.wrap { max-width: 1040px; margin: 0 auto; padding: 0 20px; }
.wrap-narrow { max-width: 760px; margin: 0 auto; padding: 0 20px; }

/* ---------- Header ---------- */

.site-header {
  background: var(--paper);
  border-bottom: 1px solid var(--line);
  position: sticky;
  top: 0;
  z-index: 50;
}

.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 60px;
}

.logo {
  font-weight: 800;
  font-size: 1.15rem;
  letter-spacing: -0.02em;
  color: var(--ink);
  text-decoration: none;
  display: inline-flex;
  align-items: center;
  gap: 8px;
}

.logo .pulse-dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--teal);
  box-shadow: 0 0 0 4px var(--teal-wash);
}

.logo b { color: var(--teal); font-weight: 800; }

.site-nav { display: flex; gap: 22px; align-items: center; }

.site-nav a {
  color: var(--ink-soft);
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 500;
}

.site-nav a:hover { color: var(--ink); }

.site-nav .nav-cta {
  background: var(--teal);
  color: #fff;
  padding: 7px 14px;
  border-radius: 7px;
  font-weight: 600;
}

.site-nav .nav-cta:hover { background: var(--teal-dark); color: #fff; }

@media (max-width: 640px) {
  .site-nav a:not(.nav-cta) { display: none; }
}

/* ---------- Buttons ---------- */

.btn {
  display: inline-block;
  border: 0;
  border-radius: 8px;
  font-family: var(--font);
  font-size: 1rem;
  font-weight: 700;
  padding: 13px 26px;
  cursor: pointer;
  text-decoration: none;
  text-align: center;
  transition: background 0.15s ease, transform 0.05s ease;
}

.btn-primary { background: var(--teal); color: #fff; }
.btn-primary:hover { background: var(--teal-dark); color: #fff; }
.btn-primary:active { transform: translateY(1px); }

.btn-secondary {
  background: #fff;
  color: var(--teal-dark);
  border: 1.5px solid var(--teal);
}
.btn-secondary:hover { background: var(--teal-wash); }

.btn-block { display: block; width: 100%; }

.btn[disabled] { opacity: 0.6; cursor: wait; }

/* ---------- Hero ---------- */

.hero {
  padding: 64px 0 56px;
  background:
    radial-gradient(1100px 480px at 85% -10%, var(--teal-wash) 0%, rgba(236, 246, 243, 0) 60%),
    var(--paper);
}

.hero .wrap {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 56px;
  align-items: start;
}

@media (max-width: 860px) {
  .hero .wrap { grid-template-columns: 1fr; gap: 36px; }
  .hero { padding: 40px 0; }
}

.hero h1 {
  font-size: clamp(1.9rem, 4.2vw, 2.7rem);
  line-height: 1.15;
  letter-spacing: -0.025em;
  font-weight: 800;
  margin-bottom: 18px;
}

.hero h1 em {
  font-style: normal;
  color: var(--teal);
}

.hero .sub {
  font-size: 1.12rem;
  color: var(--ink-soft);
  margin-bottom: 22px;
  max-width: 34em;
}

.hero .hero-points {
  list-style: none;
  display: grid;
  gap: 10px;
  font-size: 0.97rem;
  color: var(--ink-soft);
}

.hero .hero-points li { padding-left: 26px; position: relative; }

.hero .hero-points li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--teal);
  font-weight: 800;
}

.kicker {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--teal-dark);
  background: var(--teal-wash);
  border: 1px solid #d3eae3;
  padding: 4px 10px;
  border-radius: 99px;
  margin-bottom: 16px;
}

/* ---------- Check form card ---------- */

.check-card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 14px;
  box-shadow: var(--shadow);
  padding: 28px;
}

.check-card h2 {
  font-size: 1.25rem;
  letter-spacing: -0.01em;
  margin-bottom: 4px;
}

.check-card .card-sub {
  font-size: 0.9rem;
  color: var(--ink-faint);
  margin-bottom: 18px;
}

.field { margin-bottom: 14px; }

.field label {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  margin-bottom: 5px;
  color: var(--ink-soft);
}

.field input {
  width: 100%;
  font-family: var(--font);
  font-size: 1rem;
  padding: 11px 12px;
  border: 1.5px solid var(--line);
  border-radius: 8px;
  background: #fff;
  color: var(--ink);
}

.field input:focus {
  outline: none;
  border-color: var(--teal);
  box-shadow: 0 0 0 3px var(--teal-wash);
}

.field .hint { font-size: 0.78rem; color: var(--ink-faint); margin-top: 3px; }

.form-note {
  font-size: 0.8rem;
  color: var(--ink-faint);
  margin-top: 12px;
  text-align: center;
}

.form-error {
  display: none;
  background: var(--red-wash);
  color: var(--red);
  border: 1px solid #efd2cc;
  border-radius: 8px;
  padding: 10px 14px;
  font-size: 0.9rem;
  margin-bottom: 14px;
}

.form-success {
  display: none;
  background: var(--teal-wash);
  border: 1px solid #cfe8e0;
  border-radius: 10px;
  padding: 20px;
}

.form-success h3 { font-size: 1.05rem; margin-bottom: 8px; }
.form-success p { font-size: 0.92rem; color: var(--ink-soft); margin-bottom: 10px; }

.result-link {
  display: block;
  font-family: var(--mono);
  font-size: 0.85rem;
  background: #fff;
  border: 1px dashed var(--teal);
  border-radius: 8px;
  padding: 10px 12px;
  word-break: break-all;
  margin-bottom: 12px;
  color: var(--teal-dark);
  text-decoration: none;
}

/* honeypot — hidden from humans, present for bots */
.hp-field {
  position: absolute !important;
  left: -9999px !important;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

/* ---------- Sections ---------- */

.section { padding: 64px 0; }
.section.alt { background: #fff; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }

.section-head { max-width: 640px; margin-bottom: 40px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }

.section-head h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}

.section-head p { color: var(--ink-soft); }

.grid-3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}

.grid-2 {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}

@media (max-width: 820px) {
  .grid-3 { grid-template-columns: 1fr; }
  .grid-2 { grid-template-columns: 1fr; }
  .section { padding: 44px 0; }
}

.feature-card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 24px;
}

.feature-card .step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 32px;
  height: 32px;
  border-radius: 50%;
  background: var(--teal-wash);
  color: var(--teal-dark);
  font-weight: 800;
  font-size: 0.95rem;
  margin-bottom: 14px;
}

.feature-card h3 { font-size: 1.08rem; margin-bottom: 8px; letter-spacing: -0.01em; }
.feature-card p { font-size: 0.94rem; color: var(--ink-soft); }

/* ---------- Stats ---------- */

.stat-card {
  background: var(--card);
  border: 1px solid var(--line);
  border-left: 4px solid var(--teal);
  border-radius: var(--radius);
  padding: 22px 24px;
}

.stat-card .stat-num {
  font-size: 2rem;
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--teal-dark);
  line-height: 1.2;
}

.stat-card p { font-size: 0.93rem; color: var(--ink-soft); margin-top: 6px; }

.stat-card .src {
  display: block;
  margin-top: 10px;
  font-size: 0.78rem;
  color: var(--ink-faint);
}

/* ---------- Pricing ---------- */

.price-card {
  background: var(--card);
  border: 2px solid var(--teal);
  border-radius: 14px;
  box-shadow: var(--shadow);
  padding: 32px;
  max-width: 460px;
  margin: 0 auto;
  position: relative;
}

.price-badge {
  position: absolute;
  top: -13px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--amber);
  color: #fff;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  padding: 4px 14px;
  border-radius: 99px;
  white-space: nowrap;
}

.price-card h3 { font-size: 1.3rem; margin-bottom: 6px; }

.price-line { display: flex; align-items: baseline; gap: 10px; margin: 14px 0 4px; }
.price-line .amount { font-size: 2.6rem; font-weight: 800; letter-spacing: -0.04em; }
.price-line .period { color: var(--ink-faint); }
.price-line .was {
  color: var(--ink-faint);
  text-decoration: line-through;
  font-size: 1.1rem;
}

.price-meta { font-size: 0.85rem; color: var(--amber); font-weight: 600; margin-bottom: 18px; }

.price-features { list-style: none; margin: 0 0 22px; display: grid; gap: 10px; }

.price-features li {
  padding-left: 26px;
  position: relative;
  font-size: 0.95rem;
  color: var(--ink-soft);
}

.price-features li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--teal);
  font-weight: 800;
}

.price-fineprint {
  font-size: 0.8rem;
  color: var(--ink-faint);
  margin-top: 14px;
  text-align: center;
}

/* ---------- FAQ ---------- */

.faq-list { max-width: 760px; margin: 0 auto; }

.faq-list details {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  margin-bottom: 12px;
  padding: 0;
}

.faq-list summary {
  cursor: pointer;
  font-weight: 600;
  padding: 16px 20px;
  list-style: none;
  position: relative;
  padding-right: 44px;
}

.faq-list summary::-webkit-details-marker { display: none; }

.faq-list summary::after {
  content: "+";
  position: absolute;
  right: 20px;
  top: 50%;
  transform: translateY(-50%);
  font-size: 1.3rem;
  color: var(--teal);
  font-weight: 400;
}

.faq-list details[open] summary::after { content: "–"; }

.faq-list .faq-body { padding: 0 20px 18px; color: var(--ink-soft); font-size: 0.95rem; }
.faq-list .faq-body p + p { margin-top: 10px; }

/* ---------- Footer ---------- */

.site-footer {
  border-top: 1px solid var(--line);
  padding: 36px 0;
  margin-top: 24px;
  font-size: 0.86rem;
  color: var(--ink-faint);
}

.site-footer .wrap {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
}

.site-footer a { color: var(--ink-soft); text-decoration: none; }
.site-footer a:hover { color: var(--ink); text-decoration: underline; }

.footer-links { display: flex; gap: 18px; flex-wrap: wrap; }

/* ---------- Article (guide pages) ---------- */

.article { padding: 48px 0 64px; }

.article h1 {
  font-size: clamp(1.7rem, 3.6vw, 2.3rem);
  line-height: 1.2;
  letter-spacing: -0.02em;
  margin-bottom: 14px;
}

.article .byline {
  font-size: 0.86rem;
  color: var(--ink-faint);
  margin-bottom: 32px;
  padding-bottom: 20px;
  border-bottom: 1px solid var(--line);
}

.article h2 {
  font-size: 1.45rem;
  letter-spacing: -0.015em;
  margin: 38px 0 14px;
}

.article h3 { font-size: 1.12rem; margin: 26px 0 10px; }

.article p { margin-bottom: 16px; color: var(--ink-soft); }

.article p strong, .article li strong { color: var(--ink); }

.article ul, .article ol { margin: 0 0 16px 24px; color: var(--ink-soft); }
.article li { margin-bottom: 8px; }

.article blockquote {
  border-left: 4px solid var(--teal);
  background: var(--teal-wash);
  border-radius: 0 var(--radius) var(--radius) 0;
  padding: 14px 18px;
  margin: 0 0 16px;
  color: var(--ink-soft);
  font-size: 0.97rem;
}

.article .definition-box {
  background: var(--teal-wash);
  border: 1px solid #cfe8e0;
  border-radius: var(--radius);
  padding: 18px 20px;
  margin: 0 0 18px;
}

.article .definition-box p { margin: 0; }

.article table {
  width: 100%;
  border-collapse: collapse;
  margin: 0 0 18px;
  font-size: 0.92rem;
}

.article th, .article td {
  text-align: left;
  padding: 10px 12px;
  border: 1px solid var(--line);
}

.article th { background: var(--teal-wash); font-size: 0.85rem; }

.cta-box {
  background: var(--ink);
  color: #f0f4f8;
  border-radius: 14px;
  padding: 30px;
  margin: 36px 0;
  text-align: center;
}

.cta-box h3 { color: #fff; font-size: 1.25rem; margin-bottom: 8px; }
.cta-box p { color: #b9c5d1 !important; margin-bottom: 18px !important; }

/* ---------- Results page ---------- */

.report-wrap { padding: 44px 0 64px; }

.status-banner {
  border-radius: var(--radius);
  padding: 22px 24px;
  margin-bottom: 28px;
  border: 1px solid var(--line);
  background: var(--card);
}

.status-banner.pending { border-left: 5px solid var(--amber); background: var(--amber-wash); }
.status-banner.good { border-left: 5px solid var(--teal); background: var(--teal-wash); }
.status-banner.bad { border-left: 5px solid var(--red); background: var(--red-wash); }
.status-banner h2 { font-size: 1.2rem; margin-bottom: 6px; }
.status-banner p { font-size: 0.95rem; color: var(--ink-soft); }

.query-card {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px 24px;
  margin-bottom: 16px;
}

.query-card .q {
  font-family: var(--mono);
  font-size: 0.9rem;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 7px;
  padding: 8px 12px;
  display: inline-block;
  margin-bottom: 12px;
}

.badge {
  display: inline-block;
  font-size: 0.74rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  padding: 3px 10px;
  border-radius: 99px;
  margin-left: 8px;
  vertical-align: middle;
}

.badge.yes { background: var(--teal-wash); color: var(--teal-dark); }
.badge.no { background: var(--red-wash); color: var(--red); }

.query-card p { font-size: 0.94rem; color: var(--ink-soft); margin-bottom: 8px; }

.query-card .quote {
  border-left: 3px solid var(--line);
  padding-left: 12px;
  font-style: italic;
  font-size: 0.9rem;
  color: var(--ink-faint);
  margin: 10px 0;
}

.query-card .competitors { font-size: 0.86rem; color: var(--ink-faint); }
.query-card .competitors b { color: var(--ink-soft); }

.rec-list { counter-reset: rec; list-style: none; margin: 0; }

.rec-list li {
  counter-increment: rec;
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 18px 20px 18px 58px;
  margin-bottom: 12px;
  position: relative;
  color: var(--ink-soft);
  font-size: 0.96rem;
}

.rec-list li::before {
  content: counter(rec);
  position: absolute;
  left: 18px;
  top: 16px;
  width: 26px;
  height: 26px;
  border-radius: 50%;
  background: var(--teal);
  color: #fff;
  font-weight: 800;
  font-size: 0.85rem;
  display: flex;
  align-items: center;
  justify-content: center;
}

.report-section-title {
  font-size: 1.15rem;
  margin: 32px 0 14px;
  letter-spacing: -0.01em;
}

.spinner {
  display: inline-block;
  width: 16px;
  height: 16px;
  border: 2.5px solid var(--amber);
  border-top-color: transparent;
  border-radius: 50%;
  animation: spin 0.9s linear infinite;
  vertical-align: -3px;
  margin-right: 8px;
}

@keyframes spin { to { transform: rotate(360deg); } }

.muted-note { font-size: 0.82rem; color: var(--ink-faint); margin-top: 18px; }